Real Madrid and adidas agree biggest kit deal in the world, eclipsing Manchester United and bigger than Liverpool, Chelsea, and Arsenal deal combined.

Real Madrid and adidas are close to sealing the biggest equipment deal in football.

The German sportswear giant have reportedly agreed to a €140million-per-year (£106m) renewal of their Real Madrid contract that eclipses Manchester United’scurrent record agreement by some 40%.

United last year signed a £750million ten-year contract with adidas that saw them take over the deal from archrivals Nike.

But Real Madrid are not understood to have entertained conversations with any other parties due to a clause in their adidas contract that assured the Herzogenaurach-based brand first refusal.

The two parties thrashed out a ten-year renewal and, if Marca’s €140m figure is correct, then this agreement is as big as Liverpool, Chelsea, Arsenal and Barcelona’s kit deals combined.

Bayern Munich last year penned an €80m contract with adidas.

The top ten

Real Madrid - adidas €140m (£106m, 10 years)
Manchester United - adidas €98m (£75m,
11 years)
Bayern Munich - adidas €80m (£60m, 15 years)
Chelsea - adidas €39m (£30m, 10 years)

Arsenal - Puma €39m (£30m, 5 years)

Liverpool - Warrior €32m (£24m, 6 years)

Barcelona - Nike €32m (£24m, 10 years)

Juventus - adidas €26m (£20m, 8 years)

Milan - adidas €23m (£18m, 10 years)

Paris Saint-Germain - Nike €23m (£18m, 11 years)

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